Project Hero, sponsored by Canon SA, is a visual documentary of five rugby players in South Africa whose lives were changed by serious injuries on the field whilst playing at different levels of the game.
Their stories of determination, hope, dignity and strength of the human spirit, illustrate heroic qualities which aim to inspire and showcase the impact that the Players’ Fund has on their lives.
In order to continue playing the role of Rugby’s Caring Hands, we used this media campaign to appeal to the rugby-loving public to see the faces, hear the stories and choose our worthy cause for charitable giving. Stories and images were shared throughout 2019 which inspired some WOW moments, namely:
- the nomination of one of the recipients as a Spar Hero of the Week
- another being nominated as one of the Daily Dispatch’s Local Heroes
- a story focusing on one of the heroes which aired on KykNet’s Kwela show
At the conclusion of the campaign at the end of 2019, Project Hero recorded an “Advertising Value Estimate” of R 1 292 811,24.
Please click on the images below to hear and read the stories of the volunteer recipients who opened the window into their lives for us to share as a part of this project: